Spunk Vintage is a local, small business which sells vintage items, such as clothing and jewelry. Since working with Spunk Vintage, they have rebranded and go by Good Eye.
SEO
Our main focus during the semester was to build up the SEO (search engine optimization) of the brand and the items being sold. This was done by editing individual items and focusing on including keywords and trendy phases.
Website Modifications
As a team, we were tasked with improving the design and navigability of the website, but since that time, Spunk Vintage has rebranded and exists under a new domain name and design. Our work was done by working in Wordpress and with technologies like HTML and CSS.
Social Media Planning and Advertising
Our last main focus as a team was to build and implement a social media plan. The focus of this plan was to schedule posts and coordinate with other small businesses in order to advertise by way of Instagram and Facebook. We conducted and planned giveaways and advertised special promotions in order to generate business and overall reach online.
Spunk Vintage has since rebranded to Good Eye Shop.
They can be found at https://www.goodeyeshop.com/